Third Edition · 2026 · By Lily Monroe
Secure the Bag
Your Guide to Sponsorship
Written by a marketer who has sat on the brand side of the table at Meta, American Express, Citi, and Verizon. This guide shows you how brands actually evaluate, approve, and renew sponsorships, so you can pitch in a way that makes it easy for them to say yes.
30-page designed PDF ebook with a clickable table of contents and fillable-style worksheets.
01 · Who it's for
Event organizers
Fill your sponsor slots with brands that fit your attendees and come back next year.
Small business owners
Partner with brands that want to reach your customers and get paid for the value you bring.
Nano and micro creators
Land partnerships at any size by leading with your audience and your results.
Every chapter is tagged so you know exactly what applies to you.
02 · What's new in the Third Edition
- ✦Rewritten for three audiences: event organizers, small businesses, and creators
- ✦New: a simple method for pricing your sponsorship ask so you can defend your number
- ✦New: a sponsorship asset menu covering visibility, experiences, content, and measurable results
- ✦New: a follow-up cadence that stays persistent without feeling pushy
- ✦New: questions to ask brands on the first call
- ✦New chapter: closing the deal, what to include in your agreement, and how to deliver
- ✦New chapter: the recap report and how to turn one sponsorship into a renewal
- ✦New spotlight page with tips specifically for creators and small businesses
- ✦Expanded toolkit with four email templates, a readiness checklist, and updated worksheets
03 · What's inside
10 chapters plus a toolkit
- 01What is sponsorship?
- 02Getting started: your overview statement
- 03Who am I? Knowing your audience
- 04What do I want? Pricing and packaging your ask
- 05Selecting sponsors
- 06Research, research, research
- 07Making contact and the first call
- 08Building and formatting your deck
- 09Closing the deal and delivering
- 10The recap and the renewal
Toolkit · Potential sponsor list worksheet, cold email template, warm follow-up template, nudge template, thank-you and recap template, and a sponsor readiness checklist.
What you'll walk away with
- ✦A clear overview statement and audience snapshot for your deck
- ✦A priced, packaged sponsorship offer
- ✦A researched list of 25 potential sponsors
- ✦Ready-to-send emails for every stage of outreach
- ✦A plan to deliver, report back, and get renewed
04 · About Lily
Lily Monroe is the founder of Élevé Marketing Group. She has spent over a decade on the brand side at Meta, American Express, Citi, and Verizon, deciding which partnerships get funded and which get renewed. Now she teaches entrepreneurs, event organizers, and creators how to pitch from the brand's point of view.