I am the founder of Élevé Marketing Group, and I have spent more than a decade on the brand side at companies like Meta, American Express, and Verizon, planning campaigns, events, and partnerships.
Since founding Élevé in 2018, I have helped small businesses and organizers turn scattered marketing into clear, focused plans. I hold an MBA from Saint Peter's University and a BA in Communications from Howard University, and I mentor small business owners through SCORE.
I built this workbook because most small businesses do not need more marketing. They need a plan. This is the same thinking I use with clients, made simple enough to finish in a weekend.