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A fillable workbook for small business owners

Your 90-day marketing plan, done by Sunday.

Two days. Eight guided sessions. One clear plan built around your goal, your customer, and the time you actually have. No marketing degree required.

Get the workbook for $37

Instant download · Fillable PDF · Launch price ends November 2, 2026

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You are not bad at marketing. You just do not have a plan.

You post when you remember. You try a new platform because someone said it works. You boost a post, run a promo, maybe sponsor a local event, and then wonder if any of it made a difference.

Sound familiar?

The problem is not effort. It is direction. When you know your goal, your customer, your message, and your channels, marketing stops feeling like guesswork.

Meet The Marketing Plan in a Weekend

A 22-page fillable workbook that walks you through the same planning process I use with clients, simplified so you can do it on your own in about seven hours.

Saturday

01

Snapshot and goals

One clear, measurable 90-day goal

02

Your ideal customer

A clear picture of who you serve and where to find them

03

Brand and message

Your positioning, three key messages, and an elevator pitch

04

Your offer

A core offer, an entry offer, and promotions worth sharing

Sunday

05

Choose your channels

Your top 2 to 3 channels, plus partnership and sponsorship ideas

06

Priorities and budget

A 90-day roadmap, quick wins, and a realistic budget

07

Content and outreach

A monthly content and outreach calendar

08

Track what works

A simple monthly scorecard and check-in

Bonus

30 content prompts for blank-page days

Your one-page marketing plan to print and pin on your wall

Partnerships and sponsorships guide with the questions to ask before you pay for any sponsorship

Every box is fillable. Type right into it on your computer, or print it if you love pen and paper.

Made for small business owners who are ready to stop guessing

This is for you if

  • You run a small or local business and handle your own marketing
  • You have been in business a while but never had a real marketing plan
  • You are launching something new and want to do it right
  • You want structure without hiring an agency yet
  • You can set aside one weekend to work on your business, not just in it

This is not for you if

  • ✕You want someone to do your marketing for you (see my services)
  • ✕You are looking for advanced paid ads or technical SEO training
  • ✕You are not ready to commit a few focused hours

Salons, boutiques, coaches, caterers, wellness studios, service providers, and local shops all use the same plan. You fill in what makes yours different.

Portrait of Lily Monroe

Hi, I'm Lily.

I am the founder of Élevé Marketing Group, and I have spent more than a decade on the brand side at companies like Meta, American Express, and Verizon, planning campaigns, events, and partnerships.

Since founding Élevé in 2018, I have helped small businesses and organizers turn scattered marketing into clear, focused plans. I hold an MBA from Saint Peter's University and a BA in Communications from Howard University, and I mentor small business owners through SCORE.

I built this workbook because most small businesses do not need more marketing. They need a plan. This is the same thinking I use with clients, made simple enough to finish in a weekend.

Meta · American Express · Verizon

One weekend. One plan. One small investment.

$47 $37

Launch price

Launch pricing ends November 2, 2026. Then it goes to $47.

Get the workbook

Questions, answered

Do I need marketing experience?+

Not at all. Every session explains what to do in plain language, with examples to guide you.

Does it really take one weekend?+

About seven hours total, split across Saturday and Sunday. You can also spread it over a few evenings. Go at the pace that works for you.

How do I fill it in?+

Open the PDF in Adobe Acrobat Reader (free) or Preview on a Mac and type right into the boxes. You can also print it and use a pen.

Will this work for my type of business?+

If you sell a product or service to customers, yes. It is built for local businesses, service providers, and product brands.

Is this a course?+

No videos to watch. It is a guided workbook, so you spend your time building your plan instead of watching lessons.

Can I use it again?+

Yes. Save a clean copy and redo it every quarter as your business grows.

What if I want help with my plan?+

That is what Élevé is here for. Once you finish, you can book a Strategy Session to review your plan together.

Can I get a refund?+

Because this is an instant digital download, all sales are final.

By Sunday night, you could have a plan.

No more posting and hoping. No more wondering where to spend your time or money. Just a clear 90-day plan built around your goal, your customer, and your capacity.

Start my plan for $37

xo, Lily